Case Studies

Here are some highlights of my work. If you have any questions about a specific project or how similar strategies may work for your business then feel free to get in touch.

Bimson Power

Helping Bimson Power generate sales in both the UK and USA for their range of Winches, Generators & Power Equipment.

Utilising search, shopping and performance max campaigns allowed us to adjust bids and bid strategy targets based on expected conversions by campaign type.

Shopping feed optimisation combined with custom product type data and feed labels resulted in improved SERP visibility and reach.

Guides for Brides

I worked with Guides for Brides on a consultancy basis for 4 years. During this time I led the transition from a single campaign approach to a full service strategy that advertised venues, suppliers and events.

My consultancy offering also involved training members of the marketing team and advising partner wedding venues on the setup and management of their own Google Ad accounts.

Agency Support - White Label

This project saw me supporting a PPC only marketing agency on a white label basis.

I provided support with audits and new business as well as managing a group of accounts in the ecom space.

As the agency grew I was able to offer flexible support and also cover additional time when staff members where on annual leave or out of the office.